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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Persuasive Communication of Food Companies in Educative Sphere
 Mikulka, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This bachelor thesis Persuasive Communication of Food Companies in Educative Sphere presents communication activities, which food companies exert on students of culinary schools, the future professionals of gastronomy. The aim is to describe persuasive techniques, which food companies use to influence students. The project contains descriptive analysis of language form used in commercials in textbooks for students. The issue of commercials in textbook is also included and described in general. The project contains statement of a Ministry of Education, Youth and Sports employee, author of one of the textbooks, and professional chefs.
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Financial analysis of Vitana company
 Machala, Marek ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
The aim of this work is to analyze the financial health of Vitana company. The work is divided into a theoretical and an application part. The first part describes the methods used. In the second part, this set of methods is applied to the analyzed company. The findings are summarized in the conclusion of this work.
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